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Press Kit

Last updated 2026-05-04 (v2.0 release) · For journalists, bloggers, podcasters, and anyone writing about Keepance.

Keepance is a desktop AI workspace built for indie founders, useful for anyone who works with AI on real projects. Every chat with Claude, OpenAI, Gemini, or local Ollama models drops a real Markdown file into a folder on the user's hard drive, not a proprietary database, not someone else's cloud. As of v2.0 the AI also reads images and PDFs you drop into chat, indexes your PDF library so it can pull from contracts and term sheets the same way it pulls from notes, and reads replies out loud through a local Piper sidecar. A sandboxed plugin marketplace and a community templates marketplace let other people contribute to what the app can do. Try it in a browser at keepance.com/try, in English, Spanish, or German. Built by Jameson Daines, a Senior Product Designer with eight years in health-tech, on weekends and evenings.

This page contains everything you need to write about Keepance without emailing me first: logos, screenshots, founder bio, fact sheet, brand colors, and pre-written descriptions in three lengths. Take what you need.

Quick descriptions

One-line (140 characters)

Keepance is a local-first desktop AI workspace where every chat (with Claude, GPT, Gemini, or local Ollama) becomes a real file on your hard drive.

One paragraph (~110 words)

Keepance is a local-first desktop AI workspace built for indie founders, useful for anyone who works with AI on real projects. Every chat with Claude, OpenAI, Gemini, or local Ollama models becomes a real Markdown file in a folder on your hard drive, not a proprietary database, not someone else's cloud. As of v2.0 the AI also reads images and PDFs you drop into chat, indexes your PDF library for retrieval the same way it indexes your notes, and reads replies out loud through a local Piper sidecar. A sandboxed plugin marketplace ships with four working day-one plugins; a community templates marketplace ships with six. Try it in a browser at keepance.com/try, in English, Spanish, or German. Bring your own API key. Pay once. Built on Tauri.

Long-form (~340 words)

Keepance is a desktop AI workspace built for the way indie founders actually work. The pitch is simple: every conversation you have with Claude, OpenAI, Gemini, or a local Ollama model produces a real Markdown file in a real folder on your hard drive, in plain text that works in any other tool the day Keepance stops existing. There's no cloud database, no account required, and no Keepance server in the path between your machine and the AI provider, you bring your own API key, and your data never leaves your computer.

The v2.0 release (May 2026) lets the AI read what's actually in front of you. Drop an image or a PDF into chat and the AI sees it; Claude and Opus get PDFs natively, other providers get text-extracted versions via PDF.js. Flip "Include PDFs in workspace index" on in Settings and your PDF library becomes searchable AI context, with embeddings via fastembed-rs and MultilingualE5Small, all on-device. Long conversations get a [Compress] button that routes a summarization call through the fast model for your provider. Click the speaker icon on any AI message and a local Piper sidecar reads it out loud, no cloud, no API call.

v2.0 also ships a sandboxed plugin marketplace (Web Worker runtime, six declared permissions, plain-language consent dialog before install, four day-one plugins: Word Counter, Translator, Pomodoro, Mermaid Preview), a community templates marketplace pointing at a real GitHub repo, a browser demo at keepance.com/try with no signup required, and full UI translation into Spanish and German on top of English. v1.5 already shipped local RAG over your Markdown notes, an MCP server that exposes your workspace to Claude Desktop and Cursor, side-by-side AI editing with per-hunk accept and reject, voice input, and Ollama as a fourth provider; all of that is intact in v2.0.

Keepance is built by Jameson Daines, a Senior Product Designer at a health-tech company who spent eighteen months building it on weekends and evenings. The technology stack is Tauri 2 (Rust + WebView), React 18 + TypeScript, Zustand for state management, CodeMirror 6 for the editor, LanceDB for the local vector store, Piper for TTS. The source is visible at github.com/keepance/keepance. Mac (signed + notarized), Windows (Azure-signed), Linux (.deb / .rpm / .AppImage). Pricing is one-time: $49 Pro, $99 Lifetime, with the first 100 launch buyers paying $29 for the Lifetime tier. Sold via LemonSqueezy.

Fact sheet

Product name
Keepance
Category
Productivity / AI Workspace / Desktop App
Founder
Jameson Daines (Senior Product Designer)
Founded
2024 (project start) · 2026 (commercial launch)
Headquarters
Independent, US-based (Utah)
Website
keepance.com
GitHub
github.com/keepance/keepance
Platforms
Windows, macOS, Linux (cross-platform from v1.0.2)
Built on
Tauri 2, Rust, React 18, TypeScript, Zustand, CodeMirror 6, SQLite, LanceDB, Piper TTS
AI providers
Anthropic Claude, OpenAI GPT, Google Gemini, plus local Ollama models (BYOK for the cloud three)
Languages (UI)
English, Spanish, German (auto-detected from OS locale on first launch, switchable any time at Settings, then General, then Language)
Try in browser
keepance.com/try (no signup, 5 free messages on a shared key, or paste your own key for unlimited use)
What it does
Chat with AI (text, images, PDFs), edit Markdown / DOCX / XLSX / PPTX / RTF, run AI workflows from 15 founder templates, search across your workspace including PDFs, install community plugins and templates, read AI replies aloud, work in English / Spanish / German.
Pricing
Free tier (real, not trial) · $49 Pro one-time · $99 Lifetime one-time · $29 Founder's Launch lifetime (first 100 buyers)
Sold via
LemonSqueezy (merchant of record, handles VAT/tax)
License
Source-available, commercial proprietary (full text at /legal/eula)
Refund policy
14 days, no questions asked
Privacy
Local-first by design. No telemetry. No analytics inside the app. No data leaves the user's machine except when the user makes an AI request directly to their chosen provider.
Press contact
[email protected]

Recent releases

v2.0 (May 2026)

The biggest release since launch. Eleven PRs, around 1900 unit and integration tests passing on master.

Full announcement: Keepance reads images, PDFs, and runs plugins now.

v1.5 (April 2026)

Local RAG over your Markdown notes (@workspace). MCP server bundled as a .mcpb Desktop Extension that plugs into Claude Desktop, Cursor, and Zed. Side-by-side AI editing with streaming diffs and per-hunk accept / reject. Voice input via a bundled whisper-family sidecar. Ollama as a fourth provider. Full announce post: Keepance 1.5: The AI workspace that remembers your stuff.

v1.0 (March 2026, commercial launch)

Initial commercial release: Markdown editor with wiki-links and backlinks, BYOK chat with Claude / GPT / Gemini, 15 founder workflow templates, version history, Tauri desktop app for Mac (signed + notarized) and Windows (Azure-signed), one-time pricing via LemonSqueezy.

About the founder

Bio (one line)

Jameson Daines is a Senior Product Designer with eight years in health-tech, building Keepance on weekends from his home in the US.

Bio (one paragraph)

Jameson Daines is a Senior Product Designer at a US health-tech company, with eight years of experience designing healthcare and wearable products at Samsung, AstraZeneca, and Tesla. He builds Keepance on weekends and evenings, alongside BehaviorUX (a behavior change canvas tool) and Healthful (an AI design copilot for healthcare designers). His personal site is jamesondaines.com.

Bio (full)

Jameson Daines is a Senior Product Designer with eight years of experience designing healthcare products and wearables for companies like Samsung, AstraZeneca, and Tesla. He holds a degree from University College London and currently works as a Senior Product Designer at a US-based telehealth company.

Outside his day job, Jameson runs several side projects under his personal brand: jamesondaines.com (his portfolio), BehaviorUX (a public knowledge base and canvas tool for behavior-centered product design), Healthful (an AI design copilot for healthcare designers), and Heardify (a student mental health resource).

Keepance is the largest of Jameson's side projects, eighteen months of evening and weekend work that grew from a personal experiment into a paid commercial product. He builds it because he uses it daily for his own founder work, and because he believes the indie founder use case for AI tools is structurally underserved by cloud-first incumbents.

He can be reached at [email protected] or via LinkedIn.

Founder quotes you can use

Pre-written quotes for journalists who don't have time to interview. Use any of these as-is or as a starting point.

"The breaking point for me was when I'd been having a 2-hour conversation with Claude about pricing strategy, and a week later I couldn't find it. The friction was the copy-paste between the chat history and the actual document. Keepance puts them on the same screen, with the file as the source of truth."

"Local-first apps die on subscriptions. Obsidian, Sublime Text, BBEdit, Things, every successful local-first tool I can think of is one-time pricing because customers hate paying monthly for software with no server. I'd rather earn one $49 sale and a customer who tells their friends than rent the same person for $5 a month and dunning-loop their card every January."

"BYOK isn't a limitation, it's the privacy story. Some users will hate the API key setup hurdle, that's fine, they're not who I'm building for. The people I'm building for already have an Anthropic account and care that their business plan isn't sitting in someone else's cloud."

"I've shipped Keepance in the same model BehaviorUX runs on: 5 to 10 hours a week alongside a full-time job. The 8-week launch ramp wasn't 8 weeks of full-time work, it was 8 weeks of consistent evening and weekend pushes, with a Claude session as my de facto co-founder for the operational work."

Brand colors

The Keepance palette is intentionally restrained. Two primary brand colors, a neutral base, and four accent colors used sparingly across the homepage.

Brand Coral
#FF7C6E
Brand Coral Dark
#FF6554
Heading Navy
#111F35
Accent Blue
#3B82F6
Accent Purple
#8B5CF6
Accent Pink
#EC4899

Typography

Inter (400 / 500 / 600 / 700 / 800). Self-served via Google Fonts. The body weight is 400, headings are 700-800 with -0.02em letter-spacing.

Logo

The Keepance wordmark uses the bean-shaped "P" mark in the brand coral palette. There's no separate icon-only version, the "P" mark and the wordmark are inseparable.

On light backgrounds

On dark backgrounds

Logo do's and don'ts

Screenshots

Five product screenshots at 5440×3578 PNG (Retina-class), licensed for editorial use without further permission. Click any thumbnail to download the full-resolution file.

Keepance workspace overview

1. Workspace overview

File tree, editor, and AI chat on one screen, the canonical "what is Keepance" image.

Download PNG →
AI chat mid-stream with a new file appearing

2. AI chat in action

Mid-stream AI response, with a new file appearing in the workspace folder.

Download PNG →
Wiki-links and backlinks panel

3. Wiki-links + backlinks

The connected-knowledge feature, showing wiki-style links and the backlinks panel.

Download PNG →
Workflow template gallery

4. Template gallery

The 15 founder workflow templates, with their interview-driven structure.

Download PNG →
API keys settings (BYOK)

5. Settings → API keys

The BYOK setup screen, showing OS keychain integration.

Download PNG →
Document suite: xlsx, docx, pptx

6. Document suite

The .xlsx, .docx, and .pptx file editors all running in a single Keepance workspace.

Download PNG →

Demo videos

Eight demo videos showing Keepance in action. The 30-second hero is the canonical "what is Keepance" video; the seven shorter clips drill into specific features. All are 1920×1080 H.264 MP4 with no audio.

Hero demo (30s)

The "magic moment": type → AI streams → Markdown file appears → editor switches.

Download MP4 →

Workspace tour (25s)

File tree, tab switching, split-pane editing.

Download MP4 →

Wiki-links (15s)

Live `[[wiki-link]]` autocomplete and backlinks panel.

Download MP4 →

Workflow templates (30s)

Picking a template, running the structured AI interview, and seeing the document assemble.

Download MP4 →

Document suite (15s)

Switching between .md, .xlsx, and .pptx tabs in a single workspace.

Download MP4 →

BYOK setup (15s)

Settings → API keys, paste-key animation, OS keychain integration.

Download MP4 →

Local-first (12s)

A file appears in Keepance, then reveals as a real Markdown file in the system Finder.

Download MP4 →

Version history (18s)

The version-history panel: every save snapshotted, restorable in one click.

Download MP4 →

Awards & coverage

This section will be populated as press coverage accumulates. The first launch day is 2026-04-__ (TBD).

If you're a journalist or blogger writing about Keepance, please email [email protected] with the URL of your published piece, I'll add it to this list and link back.

Press contact

For press inquiries, interviews, or asset requests

Email: [email protected]

Response time: Within 24 hours during weekdays. Faster for time-sensitive launches.

Founder availability: Available for written interviews via email at any time. Available for podcast interviews with 1-2 weeks of lead time.

What to include in your email: The publication / podcast / blog name, the angle you're working on, your deadline, and what you need from me (quotes, screenshots, demo access, founder availability).

Keepance is built and operated by Jameson Daines. This press kit is updated continuously, last updated 2026-05-04 for the v2.0 release. For corrections or updates, email [email protected].